Operating Room Business Planning
Surgery Center Management Solutions from SMI Group
Operating Room Business Planning
Surgery Center Management Solutions from SMI Group
Operating Room Business Planning is important because it helps identify aspects of a surgery program that can realistically increase market share and are at risk for loss to competitors. It helps develop a plan to both protect and increase the current market share. Efficient operating room management is a key driver of a hospital’s economic success.
In general, a business plan is an essential tool for entrepreneurs and business owners of any type. It helps to set clear goals and guidelines for managing the business, and can be used to set employee goals, obtain funding, or even sell the business one day. A business plan is like a roadmap to success, providing greater clarity on all aspects of the business, from marketing and finance to operations and product/service details. Unlike most businesses that offer products and services to the public, hospitals and ambulatory surgical centers have many layers to their operation that expose them to government regulation and lawsuits. It is especially important, therefor, to have the guidence of a company like SMI Group to steer your efforts in developing your operating room business plan.
Roadmap to Operational &
Marketing Success
There are several reasons why having a operating room business plan for your hospital or ambulatory surgical center is important. For one, it helps to steer the operation and marketing as it starts and grows, guiding ownership through each stage of starting and managing the business. A good business plan can also help to secure funding by showing potential investors that the business is worth investing in. Additionally, a well-written business plan can help to set and communicate goals, both for the owner and for employees, making it easier to track progress and achieve success.
An operating room business plan can also help to prove the viability of the business in the market. There are several ways a surgery center can increase its market share. Some of these include emphasizing convenience, identifying and meeting distinct local market needs, being proactive in patient outreach, adopting a customer opportunity perspective and disrupting the notion of “patient loyalty”¹. By conducting market research and analyzing competitors, a hospital or ambulatory surgery center can develop an effective marketing strategy and set appropriate price points for services. In some cases, market research may reveal that it does not make sense to start a particular business based on existing competition. In other cases, market research can guide the development of marketing strategies that others lack.
Market Share is Critical
In the healthcare industry, market share is critical. Measurement of it, and tactics to grow it, are getting more complicated as patients connect with providers in more sophisticated ways. One way to take market share from competitors is by developing the physician relationship and by the expansion of your ambulatory surgical center (or network of centers).
Building an ambulatory surgical center with many locations requires a marketing and consumer experience strategy. If patients are not happy with their surgical experience, they will go elsewhere, making a multifaceted approach to protecting and increasing market share essential in the healthcare industry.
Overall, having a well-written business plan can help hospitals or ambulatory surgery centers avoid failure by providing a clear path forward and helping them make informed decisions about their operation.
The purpose of Operating Room Business Planning is to identify aspects of your surgery program that:
Why Choose Surgery Management Improvement (SMI) Group?
The SMI Group’s Principals have worked as senior level executives and vice presidents of hospital management consulting firms including Chi Systems, DJ Sullivan & Associates, and Johnson & Johnson Healthcare Systems Inc.
Operating Room Scheduling Management
Operating room planning is a complex task where numerous resources must be synchronized in order to achieve efficiency. Surgeon availability, operating team scheduling, patient related information (i.e. estimated operating time, priority and diagnosis), equipment, and support resources must all be carefully orchestrated.
Anesthesiology Program Consulting
A well-defined, coordinated anesthesiology program is essential to a cost and operationally effective, marketable operating room. Areas of evaluation and development expertise include: Program Evaluation and Design, Anesthesiologist/CRNA/ Resident Care Team Process Evaluation, Surgeon Nursing Interrelationship
Operating Room Succession Planning
Use our tools and assistance to plan your operating room management succession. Our process identifies key roles, the management capabilities of existing staff, and cultivates qualified internal candidates to become superior leaders for tomorrow’s perioperative environment.
Ambulatory Surgery Center Program Development
SMI Group provides hospital and surgery center consulting services that provide ambulatory surgery program development & management solutions. We help you retain & grow Ambulatory Market Share while improving expected surgery outcomes.