Roadmap to Operational &
There are several reasons why having a operating room business plan for your hospital or ambulatory surgical center is important. For one, it helps to steer the operation and marketing as it starts and grows, guiding ownership through each stage of starting and managing the business. A good business plan can also help to secure funding by showing potential investors that the business is worth investing in. Additionally, a well-written business plan can help to set and communicate goals, both for the owner and for employees, making it easier to track progress and achieve success.
An operating room business plan can also help to prove the viability of the business in the market. There are several ways a surgery center can increase its market share. Some of these include emphasizing convenience, identifying and meeting distinct local market needs, being proactive in patient outreach, adopting a customer opportunity perspective and disrupting the notion of “patient loyalty”¹. By conducting market research and analyzing competitors, a hospital or ambulatory surgery center can develop an effective marketing strategy and set appropriate price points for services. In some cases, market research may reveal that it does not make sense to start a particular business based on existing competition. In other cases, market research can guide the development of marketing strategies that others lack.